Churn Prediction | Tangent Works - Advanced Forecasting

Churn Prediction

Automated Predictive Reporting, made possible with TIM

Churn Prediction

Automated Predictive Reporting, made possible with TIM

Classify specific customers according to the likelihood that they will cancel their subscription and churn.


 
 

 

Use Case Objective


In this example a telecom company is looking for ways to reduce churn in their customer base. The internet & telecom service industry is highly competitive and success of the company is measured by market share in number of customers. Therefore churn is a very important topic.

We use TIM to classify specific customers according to the likelihood that they will cancel their subscription and churn.

How TIM makes this easy


TIM makes hundreds of unique, high-quality and insightful models fully automatically and very quickly.

  • TIM manages and maintains these models automatically and dynamically.
  • Data science complexity is removed.
  • You have a fully automatic and reliable AI/ML solution to improve your daily decisions and planning.

Explore this dashboard now

Experience the power of TIM InstantML yourself.

Business Value


By intelligently predicting which customers are likely to churn, companies can now target advertisement campaigns and promotions to those specific customers.

These actions lead to less churn, resulting into more recurring revenue. On top of this, there are also cost reductions by more effectively aiming marketing efforts.

Input Data

 
  • No timeseries data. The customer ID is considered as the index
  • Target: churn/no churn (yes or no / 1 or 0)
  • Predictor candidates: subscription plans, customer service data, account information

Outcomes

 
  • TIM results: classification directly from TIM
  • Predictor & Feature Importances: insights in the data generated by TIM
  • Classification template
  • Value calculator

TIM Configuration Settings


Mostly default settings are used. By changing the TIM "Quality" parameter to medium we can focus on the predictor candidates.

Explore this dashboard now

Experience the power of TIM InstantML yourself.

Request a Demo

Interested in trying TIM out?

Get in Touch

Let’s explore together how you can get more out of your data.